EQUIPMENT DEALERS
You move the machines that run other businesses. Don't let the wrong insurance slow yours down.
HOW WE HELP
Equipment dealerships carry a combination of exposures that most insurance programs aren't built to handle
High-value inventory, floor plan liability, product liability across complex machinery, service department operations, and constant asset movement.
Generic commercial policies leave gaps in exactly the places where a claim hurts most. Polarix builds risk programs specifically for equipment dealers — and captive programs that put underwriting profits back in your pocket (for qualifying operations).
Equipment dealer risk doesn't fit in a standard commercial package.
Most brokers treat it like it does.
Heavy machinery, floor plan financing, garage liability, and technician errors create a risk profile that standard policies weren't built for.
Off-the-shelf coverage addresses some of it, but rarely all of it, and almost never in a way that reflects your actual operation.
HOW WE HELP
Risk management designed for the realities of equipment dealers
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Dealer-specific property and inventory coverage, including floor plan protection and in-transit risk on high-value equipment
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Workers' compensation with loss control support for physical, hands-on dealership environments
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Commercial fleet programs for delivery, demonstration, and trade-in vehicles
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Cyber liability and data protection for dealership management systems and customer financial data
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Captive insurance analysis for dealers with strong claims records and significant annual premium spend
THE CAPTIVE ADVANTAGE FOR EQUIPMENT DEALERS
High safety standards deserve a financial reward.
Dealers who maintain strong safety standards, low claims frequency, and disciplined operations are often paying into a traditional insurance pool that rewards the industry average, not their own performance. A group captive separates your premiums from the broader market. Your underwriting profits and investment income come back to you, and the equity builds over time.
For dealerships spending $150,000 or more annually on insurance with a favorable loss history, the opportunity is material.
“The captive insurance program has been a big win for LionHeart and I would highly recommend it to any company that has a suitable safety record that allows them to gain entry. In my opinion, there is no downside to being a captive member”
— Jon Repp, Business Solutions Director at LionHeart Critical Power SpecialistsTypes of equipment dealers we serve
Agricultural equipment dealers · Construction and heavy equipment dealers · Industrial machinery dealers · Commercial truck and transportation equipment dealers · Material handling and forklift dealers · Rental equipment companies · Power sports and specialty equipment dealers
Common QuestionsLet's look at what your current program is actually covering — and what it isn't.
Our risk advisors will review your existing program, identify the gaps specific to your dealership model, and show you what a purpose-built program could look like for your operation.
Find the answers you’re looking for
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We work with dealers across the full range of equipment categories: agricultural, construction and heavy equipment, industrial machinery, commercial trucks and transportation equipment, material handling and forklifts, power sports, and specialty equipment. We also work with rental equipment companies that carry similar inventory and liability exposures. If your business involves selling, servicing, or renting high-value equipment, we understand your risk profile.
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We build dealer-specific programs that address the exposures most commercial policies miss: floor plan and inventory protection, in-transit coverage for high-value equipment, product and completed operations liability, service department and garage liability, workers' compensation for physical dealership environments, commercial fleet programs for demo and delivery vehicles, and cyber liability for dealership management systems. We also evaluate umbrella and excess layers to make sure your limits reflect the actual value of assets in your operation.
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Floor plan coverage protects inventory that's financed through a lending arrangement — meaning equipment on your lot that technically belongs to the lender until it's sold. Most dealers have some version of this coverage in place, but the details matter significantly: what's covered in transit, what happens during a weather event or theft, how quickly claims are resolved, and whether your policy limits reflect current inventory values. Polarix reviews floor plan coverage as part of every dealer engagement because it's consistently one of the areas where gaps create the most exposure.
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The most common gaps we find fall into three areas. First, service department liability — technician errors, customer property damage, and completed work claims are frequently underinsured in standard commercial packages. Second, product liability for complex machinery — the liability chain on equipment sold extends further than most dealers realize, particularly around modifications, accessories, and installation. Third, cyber exposure — dealership management systems hold significant customer financial data, and most dealers don't carry cyber limits that match their actual exposure. A program review usually surfaces at least one of these within the first conversation.
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For dealers with strong safety records and meaningful premium spend, yes — and the opportunity is often larger than expected. Dealerships that run disciplined operations and maintain low claims frequency are paying premiums into a traditional pool that doesn't reward their performance. A group captive changes that: your underwriting profits and investment income come back to your business rather than to the carrier. If you're spending $150,000 or more annually on insurance and have a favorable loss history, Polarix will model the opportunity for you at no cost.
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In traditional brokerages, your advisor is compensated to place your policy. At Polarix, our advisors are partner-owners, which means they're building long-term value in a firm whose reputation depends on client outcomes. That's a fundamentally different relationship than transactional brokerage. It's the reason we bring captive analysis to clients who qualify, proactively identify gaps before renewals, and measure success by what changes for your business, not just whether you re-sign.
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Start with a conversation. We'll learn about your operation, review your current program, and give you an honest assessment of where you stand, including whether a captive program could be a fit. If we can help, we'll show you exactly how. If we can't, we'll tell you that too.
